JUSTICE Haircare Strengthens Commitment to Canadian Market with New Product Launch and Retailers
Award-winning Australian brand continues national expansion with release of Curl Define collection and new stockists across the country
Toronto, Canada – July 14, 2025 – Following a successful debut in Canada’s top wellness retailers Healthy Planet, Well.ca, and Goodness Me! this spring, JUSTICE Professional Haircare is set to launch its highly coveted Curl Define range with a collection loved across the globe for nourishing, defining, and celebrating natural curls and waves.
The award-winning Australian brand says it is time for Canadians to say goodbye to frizz and hello to defined, moisturised curls and Canadians should stay tuned for stockists updates regularly. The line includes: Curl Define Shampoo, Curl Define Conditioner, Curl Define Activator Spray and Curl Crème.
“We’re thrilled to bring our beloved Curl Define line to Canada and support the unique beauty of every curl, coil, and wave,” says David Mathie, General Manager, JUSTICE Haircare. “We developed the Curl Define range and its active botanical ingredients to empower people to embrace their natural curls with confidence. At JUSTICE Haircare, we believe curls should be celebrated, not controlled, so we’ve created a salon-quality range that nourishes, defines, and empowers. This launch is a natural next step as we continue to grow our global footprint.”
Before & After
Formulated with active botanicals the Curl Define collection is salon-quality and designed to enhance curl definition, reduce frizz, and boost hydration for all curl types. Created by stylists with over 35 years of industry experience, the range reflects JUSTICE Haircare’s commitment to performance-driven, professional-grade formulas made accessible for everyday use. Plus, it’s free from parabens, sulfates and silicone.
Since launching in Canada, JUSTICE Haircare has quickly gained traction with wellness-minded consumers. Recent launch events in Toronto and Vancouver introduced the brand to media, influencers, and buyers, and participation in CHFA Expo West showcased the full product range to wellness retailers nationwide.
With over 8 million products sold globally and a presence in 230+ salons across Australia, New Zealand, the UK, and in Unity Pharmacies in Singapore, JUSTICE Haircare is continuing its mission to make professional-quality haircare accessible worldwide.
Justice Professional Haircare is now available for distribution in Canada. For retail and wholesale inquiries, please visit www.justicehair.ca
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About Justice Professional Haircare
Justice Professional Haircare is an award-winning haircare brand designed by hairdressers for hairdressers. With a legacy of professional expertise and a commitment to innovation, JUSTICE delivers salon-quality, high-performance formulas enriched with active botanicals to cater to all hair types. Trusted by over 3,500 stylists and millions of customers worldwide, JUSTICE has been a key part of the Just Cuts salon network, with a strong presence in Australia, New Zealand, and the UK. Now expanding into Canada, JUSTICE is making premium haircare more accessible through select retail partners. For more information, visit www.justicehair.ca.
MEDIA CONTACT
Katherine Doak
Bubblegum Canada Inc.
647-465-4605
katherine@bubblegumcanada.com
